Colgate Optic White Advanced uses a unique formula with 2% hydrogen peroxide to make it easier to whiten as you brush your teeth.

This enamel safe toothpaste removes stains and deeply whitens teeth inside and out, unlike ordinary toothpaste.

Features and benefits:

• Teeth whitening toothpaste that deeply whitens for up to 4 shades
• Contains dentist recommended hydrogen peroxide for teeth whitening
• Goes beyond surface stains with a patented 2% hydrogen peroxide formula
• Deeply whitens teeth inside and out, unlike ordinary toothpaste
• Enamel-safe teeth whitening that is good for daily use
• Fluoride toothpaste formula to protect against cavities
• Vegan toothpaste
• Sugar free toothpaste
• Gluten free toothpaste